Privacy Policy

This Privacy Policy is a general template drafted to reflect common requirements under frameworks such as the GDPR, CCPA/CPRA, and CalOPPA. It is not legal advice; please have it reviewed by a licensed attorney familiar with the jurisdictions in which you operate before publishing it as your final policy.

1. Who We Are

TurFresh ("TurFresh," "we," "us," or "our") provides artificial turf cleaning and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit turfresh.com (the "Site"), request a quote, book a service, use our AI concierge chat, or otherwise interact with us.

2. Information We Collect

We collect the following categories of information:

• Contact and identity information: name, email address, phone number, service address.
• Service and transaction information: property details (e.g., square footage), service history, pricing, and payment confirmation (payment card numbers are processed by our third-party payment processor and are not stored on our servers).
• Communications: messages sent via our contact forms, chat concierge, SMS, or phone, including call recordings where legally permitted and disclosed.
• Technical and usage information: IP address, browser type, device identifiers, pages viewed, referring URLs, and approximate location, collected automatically via cookies and similar technologies.
• Photographs: before-and-after images of serviced turf areas as described in our Terms and Conditions.

3. How We Use Information

We use personal information to:

• Provide quotes, schedule and perform Services, and process payments;
• Communicate with you about appointments, service updates, and customer support;
• Operate and improve the Site and our AI concierge chat;
• Send marketing communications where permitted, which you may opt out of at any time;
• Comply with legal obligations, enforce our Terms, and protect against fraud or misuse; and
• Analyze aggregated, de-identified data to improve service quality.

4. Legal Bases for Processing (EEA/UK Visitors)

If you are located in the European Economic Area or United Kingdom, we process your personal data under one or more of the following legal bases: performance of a contract (e.g., booking a service), our legitimate interests (e.g., improving our Site and preventing fraud), your consent (e.g., marketing communications or non-essential cookies), and compliance with legal obligations.

5. Cookies and Similar Technologies

We use cookies and similar technologies for essential site functionality, analytics, and marketing. You can manage your preferences at any time using the cookie preference link in our website footer, which lets you accept, reject, or customize non-essential cookies by category. Essential cookies cannot be disabled as they are required for the Site to function. See our cookie banner and preference center for details on each category and its purpose.

6. How We Share Information

We do not sell personal information for money. We may share information with:

• Service providers who perform functions on our behalf, such as payment processing, scheduling software, SMS/email delivery, hosting, and analytics, under contractual confidentiality and data protection obligations;
• Local franchise or dealer partners fulfilling service in your area, where applicable;
• Professional advisors such as legal and accounting service providers;
• Authorities where required to comply with law, legal process, or to protect rights, safety, or property; and
• A successor entity in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.

7. Your Privacy Rights

Depending on your location, you may have the right to:

• Access, correct, or delete the personal information we hold about you;
• Obtain a portable copy of your data;
• Object to or restrict certain processing, including profiling and targeted advertising;
• Opt out of the "sale" or "sharing" of personal information and of targeted advertising (California residents, under the CCPA/CPRA);
• Withdraw consent at any time where processing is based on consent; and
• Lodge a complaint with your local data protection authority (EEA/UK) or state attorney general (U.S.).

To exercise these rights, contact us using the details in Section 12. We will verify your identity before fulfilling a request and will not discriminate against you for exercising your privacy rights.

8. Data Retention

We retain personal information for as long as necessary to provide the Services, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the purpose for which it was collected.

9. Data Security

We use administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

If we transfer personal information across borders, including out of the EEA or UK, we rely on appropriate safeguards such as Standard Contractual Clauses or an applicable adequacy decision.

11. Children's Privacy

Our Site and Services are directed to adults and are not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

12. Contact Us and Requests

To ask questions about this Privacy Policy or exercise your privacy rights, contact us at:

TurFresh · 418 Goetz Ave, Santa Ana, CA 92707 · (855) 444-8873

13. Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date above reflects the most recent revision. Material changes will be highlighted on this page or communicated directly where required by law.