
Meet John Pla: Innovator, Advocate, and Leader in Turf Care
Welcome to the professional page of John Pla, owner of TurFresh and an expert with over 20 years of experience in artificial turf cleaning and maintenance. John’s passion for sustainability, community impact, and innovative solutions has made him a trusted figure in the artificial grass industry and beyond.
About John Pla
A Legacy of Leadership and Innovation
John Pla is the driving force behind TurFresh, a leading provider of artificial turf cleaning and restoration solutions. With a rich background in artificial grass installations and maintenance, John has established himself as a pioneer in developing eco-friendly, pet-safe products that keep lawns fresh, hygienic, and odor-free.
John’s professional journey spans decades, starting with his roots in the home service industry and expanding to his leadership of multiple successful ventures, including TurFresh, Express Vinyl, RestoraCrete, and Express Chipping, Inc., His expertise, passion, and commitment to excellence have driven him to create cutting-edge cleaning products, like TurFresh BioS+ and TurFill, that revolutionize the way artificial turf is cleaned and maintained.
Beyond his entrepreneurial achievements, John is deeply invested in community advocacy. As the founder of the TurfResQ Initiative, he supports dog rescue organizations, ensuring that every turf cleaning service contributes to a bigger cause—helping rescue dogs find loving homes.
Expertise and Contributions
Key Highlights of John’s Career:
- Over 50,000 successful turf cleaning projects were completed with an emphasis on quality and sustainability.
- Creator of innovative turf care solutions such as TurFresh BioS+ and TurFresh BioX, widely recognized for their effectiveness in pet odor removal and turf rejuvenation and sold worldwide.
- Leader of the TurfResQ Initiative, helping rescue dogs through donations, adoption support, and community engagement.
- Previously a business coach focusing on entrepreneurial advocacy.
Metrics of Success:
- Helped grow TurFresh into a trusted brand with year-on-year revenue growth.
- Partnered with rescue organizations nationwide, contributing to hundreds of successful dog adoptions.
- Expanded his workforce from 4 to 12 teams while maintaining operational efficiency through cutting-edge tools like Jobber.
Advocacy and Community Impact
Founder of the TurfResQ Initiative
At the heart of John’s mission lies his dedication to creating positive change—not just for lawns but for communities.
Through the TurfResQ Initiative, John bridges the gap between artificial turf maintenance and animal welfare. His initiative provides resources and financial support to dog rescues, ensuring pets receive the care and love they deserve.
Personal Connection and Passion
John’s passion for sustainable living and outdoor stewardship stems from his own experiences as a pet owner and advocate for eco-friendly practices. His journey into artificial turf maintenance and restoration was inspired by the desire to create safe, beautiful spaces for families and their furry friends.
When he’s not innovating turf care solutions, John enjoys coaching youth sports, mentoring aspiring entrepreneurs, and spending time outdoors with his family. These personal pursuits align closely with TurFresh’s mission to promote health, happiness, and sustainability in every home and community.
What Sets John Apart
- Innovative Leadership: John’s ability to create eco-friendly solutions demonstrates his forward-thinking approach to business and sustainability.
- Passion for Community: John’s dedication to animal welfare and client satisfaction ensures that his work leaves a lasting, positive impact.
- Authenticity in Coaching: John’s background as a business coach and mentor highlights his commitment to empowering others to achieve their goals and discovring their why.

Learn More
Explore John’s Insights:
- “Not All Turf Base is the Same: The Silent Culprit of Unpleasant Odors”
Explore how base materials impact odor control in artificial grass.
- “The TurFresh 10-Point Service: Effective Turf Cleaning Techniques”
Learn about best practices for maintaining odor-free artificial grass.
Engage with John
Let's Stay Connected
- Follow John's journey and join the TurFresh community on LinkedIn: John Pla on LinkedIn
- Subscribe to TurFresh's YouTube channel for expert tips and behind-the-scenes content: Watch Videos
Get in Touch
For inquiries about speaking engagements, collaboration opportunities, or coaching, contact John at: [email protected].
